Yesterday we attended GAUC Belgium 2016 and learned a lot about Google Analytics. Every speaker ended his/her presentation with 5 takeaways.

Below we want to share 5 takeaways:

1. Install Google Tag Manager on your website. With just a few clicks you can update the tags you want to measure, so never miss out on a new marketing opportunity.
2. Analyse the content-pages on your site as if they were E-commerce pages.
3. Discuss your strategy with the developers in an early stage so they can adept their development to fit your measuring tools.
4. It's an ongoing process. Don't stop after one test, don't stop after one success. Keep your strategies running; measure, adapt, measure, adapt, measure, ...
5. Invest time in getting to know your visitors. You probably know your off-line clients, so create persona's around them and create your strategy based on their habits.

It was an interesting and inspiring day! Looking forward to the next event!