People often make the mistake of classifying WordPress as just a blogging platform. But it’s very limiting to the true power of WordPress. Sure, you can create a simple blog, but you can also use WordPress for your business website and never write a blog post. Ever. It’s a versatile Content Management System which allows you to create fully functional websites and mobile applications. It’s interesting to know that among all content management systems WordPress market share is close to 60 percent and an even more impressive 26.9 percent of all websites on the web use WordPress. If you know that there are more than one billion websites online today, you can do the math. The main reason why WordPress has grown so much in popularity is because of it’s an easy to use and flexible tool. Aside from the popular opinion, here is a summary of why we use it.
WordPress is based on WYSIWYG (What You See Is What You Get) text-editors which makes it very easy to use. It feels like a normal word processor where you can select you’re custom markup, add images, audio and video’s. We don’t need to provide hours of training for our clients. After a website is delivered we offer monthly support, but all content is managed by the client.
There are more than 47.000 WordPress plugins for all different means and purposes. Whatever feature you would like on your website, in most cases we can find a plugin which can do just that or we can create a custom plugin. There’s almost nothing we can’t create in WordPress, you only need to have the idea. Some would claim that numerous plugins pose a security threat however nothing is less true. The plugins we use are updated on a regular basis.
The huge range of plugins is what makes WordPress so efficient.
WordPress produces semantic mark up which make your site not only user-friendly but also attractive to search engines. By adding Yoast SEO, maybe one of the most important plugins, you can optimise every page and post for optimal performance in search engines.
WordPress dashboard works not only on your desktop, but also on your tablet and smartphones, so you can access and manage your website from anywhere on any device. The design of your website is made mobile-friendly by us!
Its integration with other platforms
Many service providers created integration plugins for WordPress. There are integrations with payment environments like iDeal and PayPal, there are email integrations for MailChimp or Postmark, communication integrations like Zendesk or Slack. Big companies who see the advantages in creating a WordPress connection for their business rather than losing clients.
You give the right access for everyone
Most of the time there are multiple people working on a website, but you don’t want to give everyone access to all features and it’s network administration. By default, WordPress has multiple users; from an Administrator, to an Editor, Contributors or Subscribers. But you can also create you’re own user and declare which features they can adjust and allow them access to only certain parts of the site’s backend.
It’s secure and supported
Since WordPress is such a widely used CMS, it’s also a common target for hackers. Luckily the developers behind WordPress are aware of this and release updates periodically to improve security features. There are also a lot of plugins helping to protect the content from your website.
It’s Open Source
WordPress was released on May 27, 2003 by Matt Mullenweg and Mike Little. At this moment there are 6 lead developers, but more important it has a huge community who help develop and test WordPress. Errors are well documented, tested and quickly fixed. It’s up to date with the latest technologies and they’re open for suggestions.
WordPress is growing by the minute. The importance of the platform is increasing with every year as more and more people use it as a CMS for building websites. This means not only the community is growing, but also the knowledge, which makes WordPress better, safer and more extendable year by year. A senior Google engineer who endorsed WordPress publicly said that it solves a ton of SEO issues, which not only makes it faster to track down by search engines but also makes it more user-friendly by a diversity of people.
So if you ever want to invest in a (new) website, think about WordPress and his advantages.